In March of 2006, Keep Louisiana Beautiful launched the media campaign titled "Don't Put It Down." In the summer of 2008, the campaign evolved to include two new print ads and a new outdoor board.
Meant to instill pride among Louisiana residents, as well as communicate an anti-litter message, the campaign has appeared statewide in the form of TV, radio, outdoor and print. Click on the links below to hear and view the campaign.
| TV Spots | Radio Spots | Outdoor Board |
| It's There | 2006 Outdoor | |
| Mother | 2008 Outdoor | |
| Print Ads | ||
| Cigarette Butt | ||
| Plastic Bag |
Entergy Louisiana |
LA Beverage Association |
