A Short History

Keep Louisiana Beautiful, Inc., a nonprofit organization, was originally formed to assist the state in its litter reduction efforts.  An affiliate of Keep America Beautiful, its mission is to "promote personal, corporate and community responsibility for a clean and beautiful Louisiana." In 2000, a governor’s task force was created to study the growing problem of litter in Louisiana and its effects on tourism, economic growth and quality of life. Representatives from business, education, tourism, and other entities formed this group.  Their study resulted in the formation of a nonprofit organization focused solely on public awareness, education and community involvement; targeting litter's costly effects; and ultimately, changing attitudes.  

Today Keep Louisiana Beautiful is tackling Louisiana's litter problem with a three-pronged approach focusing on education, enforcement and clean up.  With a statewide media campaign reinforcing the message that litter is no longer tolerated, Keep Louisiana Beautiful and its affiliates and other partners are working hard to achieve a cleaner, more beautiful Louisiana.